Definitely Cat being yelled at Christmas shirt. You spend a lot of time in the decorative. arts thinking about the past when you’re designing, but fashion taught me to look to the future; I have so much admiration and respect for the way that fashion doesn’t look back. There’s a specific pace to designing for fashion clients; not just the speed at which they work, but the holistic approach they take to their vision.
The designers I have worked with have a strong view of their brands and the environments they’re creating Cat being yelled at Christmas shirt. That’s been an invaluable lesson for me every step of the way with the collection.There has been such a shift in interiors. What goes into designing a space is different. For instance: Eight years ago, would I have been thinking about how something looks on Instagram? Probably not. I’m thinking about the future in all sorts of ways. When I designed Alex’s store on Mercer Street [in SoHo, New York] ten years ago, I wanted to do something really important; that felt like the powerful thing to do. Now…the idea of permanence feels almost old fashioned. It’s much more modern to have something ephemeral, transient, that lasts for only a few months, or something that can be moved to the other side of the world. To be able to adapt feels right for the times.I always had this dream of a co-existence of spaces. When I did the [New York] accessories store Edon Manor, I wanted it to look like a little bookshop; it came out of the idea that an apartment could be a store, a store could be an apartment. I had a woman asking me if I could make her home look like that Edon Manor! Space is space. Stores can be on the second floor, showrooms on the ground floor, and restaurants can be pop-ups.